Working effectively at all levels of the chain of distribution

Through their close working relationship with a wide selection of agricultural machinery manufacturers the Directors of Afinagri have gained detailed experience in sourcing, structuring and marketing effective point of sale finance and rental programs.

With a strong focus on local requirements sales training is also an area in which the Directors have proven experience.

  • Development of effective and profitable use of finance in the network
    • Measuring and benchmarking performance
    • Increasing finance penetration
    • Point of sale systems and sales training
    • Program structures
    • Design and performance measurement of sales incentives
    • Improved marketing of finance/rental programs
    • Asset life-cycle financing and management
      • Greater control over the secondary market
  • Interim management
  • Competitor analysis
  • Stock and demonstrator financing for distributors and dealers
  • Captive and joint venture analysis and evaluations
  • New country/territory evaluations
  • Risk analysis
    • New territories or countries
    • New dealers
    • Large customers
    • Residual values
  • Negotiations
    • Support with or delegation of negotiations with the finance suppliers and partners
    • Finance partner selection and performance measurement


Crops is a trading name of Afinagri Ltd. Registered in England No: 7589358